#ChardonnayDay, Yay!
What a great day the YB Digital team had when we joined in the international celebration Chardonnay Day. Not only did we salute one of our personal favourite wine varietals, but we promoted the extraordinary scope of Chardonnays produced by the member wineries of our client, Paarl Wine Route.
Paarl Wine Route represents about 30 wineries in the eponymous region of the South African Winelands. Their members include some of the oldest and most innovative wineries and wine brands in the country.
https://twitter.com/YehBabyCT/status/601288824426254336
When we put forward the idea of a #ChardonnayDay Twitter tour to highlight some of the region’s most storied Chardonnays, we got immediate and enthusiastic reaction. The wineries that prepared special tasting experiences for us ran the gamut from some the most exclusive boutique cellars and generations old family wineries to some of SA’s major producer-owned wineries and the most powerful local and international wine brands.
The result was not only a lot of fun and the discovery of some great new Chardonnays on our doorstep, but what looks to be a very successful brand awareness campaign for Paarl Wine Route.
Well done with your effective use of #SocialMedia on #ChardonnayDay and how you incorporated a #Chardonnay #TastingTour of @paarlwineroute
— Herman Lintvelt (@winetourismza) May 21, 2015
At 6.30 pm local time the #ChardonnayDay tag had been used in about 1500 tweets, internationally and had been displayed in more than 13 million timelines, according to a report generated with www.hashtracking.com. In SA it had trended on Twitter for a couple of hours, reaching the nr. 2 spot at 12.25 pm.
https://twitter.com/TrendieZA/status/601333087360983040
At that time @Paarlwineroute and @YehbabyCT were number 3 and 4 respectively on the list of accounts that used the #tag the most. We were the only South African accounts in the top 10.
Many thanks to the wineries and wine-makers who welcomed us so enthusiastically. Here are some of our favourite tweets from the day
https://twitter.com/YehBabyCT/status/601293370347102208
https://twitter.com/YehBabyCT/status/601302639540854784
Stephan @MellasatWines giving us a pre-taste of the #chardonnay 2015 #ChardDay pic.twitter.com/TjY9kMzge6
— Paarl Wine (@paarlwineroute) May 21, 2015
https://twitter.com/YehBabyCT/status/601326266969645056
https://twitter.com/YehBabyCT/status/601351619184328704
https://twitter.com/YehBabyCT/status/601441015250034688
The unforgettable view from @landskroonwines #ChardonnayDay pic.twitter.com/WjTnrUPWLJ
— Paarl Wine (@paarlwineroute) May 21, 2015
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