Creating the perfect brand

Your company needs a memorable and beloved brand to succeed. Your brand is your most valuable business asset and can turn potential customers into lifelong ambassadors. Creating the perfect brand is one of the things we love best, and it is much more than just a fancy logo and a targeted advertisement. A successful brand must be solid yet innovative, both in communication and experience.

If you are wondering where to start, use these guidelines, tried and tested by YehBaby over 15 years as online marketing specialists.


1 Decide who your brand will be targeting

To win the memory game, you need to determine who you are building the brand for. Your messaging needs to be tailored to your audience’s needs. The more specific you get, the better you will communicate. It’s not enough just to know their age and income.

How can you get to know your market? The best way is to talk to as many people as possible. You can also search hashtags on social media, use Google AdWord’s [] Keyword Planner to see what the most searched keywords pertaining to your product are and build an image of your consumer. Draw yourself a picture of what your typical audience will look like. Get to know their problems, habits and lifestyle. This is the person that you are building your brand for.

2 Remember: every second counts

In the world of the internet, you’ve only got about 7 seconds to make an impression, so don’t lose precious time marketing your product. You need to focus on building your brand and making it recognizable to the consumer. Only once customers love your brand will they convert. No matter how superior your product may be, if people don’t love your brand, they will move on to a company that they can fall in love with.

3 Find your story

Do your research: What are other businesses in your niche doing? They might be telling a story that you can tell better or they may be missing the one thing that could make your brand stand out. Don’t forget, though, that people can spot phony a mile away. Don’t pretend to be something you’re not. Authenticity trumps everything in a world of informed consumers.

4 Keep your branding to the point

Tell customers what your brand is about in as few words as possible. Stay away from essays that will put them to sleep or causes confusion. Discover the key benefits that your brand is offering and communicate this as directly as possible. Don’t forget: it’s all about the consumer, so your brand must be angled towards what they want. Answer their objections, tell them why your brand is best, and say it as simply as possible. Simple, but not boring.

5 Create visual recognition

This means having a brandmark and tagline. When people see your logo, they need to instantly recognize the company. They must be drawn to your logo and understand the messaging it represents. Your brandmark will go on everything about your business. In essence, your logo and tagline become your identity and visual calling card. Make it recognizable and memorable.