2020 Marketing Trends: Now is not the time to get left behind
With a completely new decade on our doorstep, modern technologies are sure to grow and evolve at a tremendous speed. Many marketers are being left to wonder just what the heck 2020 has in store for all things digital marketing.
So to help you stay ahead of the fast-paced culture of ‘getting things done’, here are five key digital marketing trends you should definitely be considering this year (and decade).
Generation Z consumers
A large number of Gen Z-ers are already in the workforce and some sources claim that these smart, quirky, and often at times weird young people will make up 40% of all consumers in 2020. If Gen Z is one of your top markets, you should know that they are sensitive to authenticity and can smell a fake a mile away. For them, the price has to be right and the purchase has to make sense. Also, they like their privacy, so respect their data.
When it comes to customer relations and interaction, many organisations fail dismally. Some companies are either too slow to follow up on sales leads, while others don’t follow up at all. Enter the chatbot. Chatbots are becoming must-haves for businesses to improve customer relations. These virtual assistants offer outstanding customer service, meet customer expectations and have a list of other benefits. They offer an easier payment system, personalised experience, and better engagement. Chatbots are able to answer frequently asked questions, direct enquiries and keep prospects invested and interested.
With the removal of Instagram likes in countries like Canada, Australia, Brazil, Ireland, Italy, Japan, New Zealand and the United States, brands will soon be forced to look into the quality of comments rather than the quantity of likes. Influencer marketing is generally more authentic than corporate advertising and consumers trust influencers’ opinions and recommendations. Invest in influencers who can not only spread your brand, but also generate tangible leads for your brand or business. With likes falling away this becomes a much more qualitative process and the price is more negotiable.
There’s no doubt that more and more users are starting to shop on social media networks and 2020 will be no different. Platforms like Instagram, Facebook, Pinterest and others have made it easier for merchants to use the power of social media to reach their customers. Now Google has come on board as well. Yes, gone are the days that you have to redirect your audience to your website. By creating shoppable posts on your social media accounts, you’re making it easier for users to shop directly from your post without the hassle of being redirected to many different screens. This doesn’t mean you should neglect your website, though. Keeping an up-to-date website and a well-curated social media presence is at the essence of keeping your customers interested.
If you haven’t already, you should definitely consider sliding into your clients’ DMs to build stronger connections with them. Direct messaging is becoming one of the hottest digital marketing trends of 2020 and is proving to work well for brands who want to forge relationships, address complaints, and take sales orders. But please, don’t overdo it – this will just irritate and alienate your customers.
Don’t get left behind in 2020 when there’s so many new, exciting things happening in the digital marketing space that can benefit your business. Stay ahead, keep up and don’t say we didn’t inform you.