Video content is rich in messaging value potential and is easy for audiences to engage with. The algorithms of most social media platforms favour video content, because it captures the user’s attention for longer. Even short videos, with the right creative direction, can hold powerful emotional messaging possibilities.
Every business should have some video to drive viral brand messaging and reach new people. Videos generate more interactions on average and therefore circulate the online ecosystem for much longer, making the investment well worth the cost.
Sales don’t start and end with online purchases alone. According to a study by Google, about 50% of online users look for videos related to a product or service before ever taking the next step.